We experienced and we reframed venture exploration for the corporate world.
All methods have their limits, and we've discovered these in our own experiences. We overcome them by organizing our work pragmatically and methodically, with consulting frameworks and entrepreneurs hands-on execution at all key stages of exploration.
What the fundamentals say.
Thesis
In contrast to the market studies of traditional consulting firms, exploration was created in the 80s with Design Thinking. This method was quickly adopted by many startups, providing them with methodology and approach for developing products or services.
Antithesis
Although useful, this method has a number of limitations when it comes to explore markets, develop projects or leveraging R&D for corporates and do not apprehend:
Synthesis
Exploration must therefore be positioned alongside exploitation to have a real impact, we call Corporate Venture. This method takes up the building blocks of Design Thinking but above all takes into account the assets and constraints of the corporate players, right from the start.
What we bring to corporate exploration.
Organize
We bring entrepreneurs with corporate experience and hands-on execution to explore opportunities. But above all, we combine strategic consulting framework with commando actions and time-outs during checkpoints to step back and make sure you see the whole picture.
Surround
We surround ourselves with the best talents to create a venture team who have the capacity to support your journey. But the stakeholders core team must stay with you:
Open
We remove blinders during exploration, anticipate stakeholder biases, open the field to exit scenarios, eliminate market noise, differentiate between underlying trends and mature opportunities. We value openness to reduces the risk of an impossible path.
Discover
We discover by involving all the stakeholders through the journey. We look inside at processes, state-of-the-art developments, business and strategic challenges. We analyze the value chain and the outside world, what the market is saying and what are the main areas of interest.
Interview
We recruit and speak to pre-defined personas with the potential to adopt the opportunity. We adopt a posture of co-construction and a funnel-shaped questionnaire to avoid any bias towards a solution. We understand their uses, needs and problems, to build something they want.
Arbitrate
We focus on the essentials, despite the volume of information available. We take a step back and arbitrate on a continuation, a pivot or a rapid death on pragmatic criteria:
Dive
We know how to dive into a singular market, a new technology or complex industrialization processes to find answers. We are able to carry out due diligence with a view to working with partners, startups and establish their robustness to the idea of working with a company.
Analyze
We analyze key indicators according to the challenges, indicating the right direction and meets the criteria of a future innovation or a new business for a corporate:
Design
We create the right value proposition to hit the market with impact, from a presentation to a prototype up to an industrialization and go-to-market strategy. We design your final solution or our business continuation recommendations according to your specifications.
Exit
We anticipate the possible exit paths from the start of the exploration. We refined throughout the exploration and constrained by the design. Some options for landing:
We ventured with them.